What is the full form of AIDA ndash a four point guide used by experienced advertisers ........

Principles of Human Resource Management Recruitment & Selection

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What is the full form of AIDA – a four point guide used by experienced advertisers?

Create abstract, develop industrious ads, defiant and acceptable

Being accessible, should be inexpensive, detailed and alluring

Attract attention, develop interest, create desire and instigate action

None of the above

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Explanation:

The AIDA model is an acronym - it stands for attention, interest, desire and action. It is a model used in marketing that describes the steps a customer goes through in the process of purchasing a product. The AIDA model has been in use since the late 19th century.
It is a model used in marketing that describes the steps a customer goes through in the process of purchasing a product. The AIDA model has been in use since the late 19th century. It has been reviewed and modified multiple times over the years, both in marketing and public relations.
The AIDA model was developed by the American businessman, E. St. Elmo Lewis, in 1898. The original main purpose was to optimize sales calls, specifically the interaction between seller and buyer concerning the product.