Explanation:

Environmental scanning is the ongoing tracking of trends and occurrences in an organization’s internal and external environment that bear on its success, currently and in the future. The results are extremely useful in shaping goals and strategies.

Effective environmental scanning examines both quantitative and qualitative changes. Ultimately, you should create a set of key environmental indicators—internal, external, qualitative and quantitative—that you believe have the most important potential impact on the work you do.