The first phase of Bima Sugam, an ambitious project of the insurance regulator IRDAI to create an Amazon-like one-stop digital platform for buying, selling, and servicing insurance policies, is expected to be rolled out in the middle of this year instead of April, as announced earlier, a source privy to the development said.

In June 2024, the Insurance Regulatory and Development Authority of India (Irdai) chairman Debasish Panda had said that the first phase of the project would be launched in April 2025.

The idea, initially proposed by the insurance regulator in 2022, has missed several projected launch dates, including January 2023, June 2024, August 2024, and April 2025.

Bima Sugam is going to be a public digital infrastructure, keeping the policyholder at the core to offer an end-to-end journey of the lifecycle of the product and beyond.