The Department of Consumer Affairs, Government of India, will lead the Swachhata Hi Sewa Campaign 2024, themed "Swabhav Swachhata – Sanskaar Swachhata," celebrating a decade of advancements in cleanliness and sanitation.

This nationwide effort will culminate in the grand observance of Swachh Bharat Diwas on October 2nd reaffirming India’s dedication to comprehensive cleanliness.

• The campaign aims to generate widespread advocacy and participation, focusing on large-scale cleanliness drives to address challenging and neglected waste areas across the country. In recognition of their vital role, the contributions of sanitation workers will be celebrated.
• Leading up to the campaign, the Department has educated all staff and field units on the importance of the Swachhata Hi Seva initiative.
• From September 17th, 2024 to October 1st  2024, the Department will carry out several key activities as a precursor to the nationwide drive.