India’s direct selling industry grew over 12% year-on-year in 2022-23, clocking an overall industry turnover of Rs 21,282 crore, an annual survey report released by the Indian Direct Selling Association (IDSA) and compiled by market researcher Kantar said on Wednesday( 20 March, 2024)

• The report noted that the sector grew 8.3% by CAGR in the four-year period between 2019-20 and 2022-23.
• According to the report, wellness and nutraceutical products contributed 73.5%, while cosmetics and personal care accounted for 11.3% of the industry’s overall turnover.
• The number of active direct sellers touched around 86 lakh from 84 lakh in 2021–22, the survey said.