The Ministry of Ayush has launched the Ayush Suraksha Portal to protect traditional medicine systems like Ayurveda, Siddha, Unani, and Homoeopathy from misleading advertisements and adverse drug reactions. The portal offers a centralized platform for reporting and monitoring such issues, enhancing consumer protection and regulatory oversight.

Key Highlights:

• The portal allows reporting of misleading ads and adverse drug reactions related to Ayush medicines.
• It integrates data from multiple authorities for coordinated action, including CDSCO, CCPA, and FSSAI.
• Developed in compliance with a Supreme Court directive for greater transparency and safety.
• Enables public tracking of complaints and regulatory actions for accountability.
• Aims to boost trust and safety in Ayush products and empower consumers.