The 7th edition of Poshan Pakhwada is being observed from April 8 to April 22, 2025, led by the Ministry of Women and Child Development. This annual campaign aims to strengthen efforts toward eliminating malnutrition and promoting healthy nutrition practices across India. The campaign seeks to enhance the health and well-being of women and children across India.

This year’s Poshan Pakhwada focuses on 4 key themes 

• Focus on the First 1,000 Days of Life – Emphasizing critical early childhood nutrition.
• Promoting Poshan Tracker – Encouraging community use of the app for real-time nutrition monitoring.
• Community-Based Management of Malnutrition (CMAM) – Strengthening local responses to undernutrition.
• Addressing Childhood Obesity – Promoting healthy eating and active lifestyles.

Objectives of Poshan Pakhwada 2025:

• Enhancing Grassroots Nutrition Outcomes: Implementing targeted efforts at village, block, and district levels to improve nutritional status among vulnerable populations. 
• Community Engagement and Education: Conducting home visits, outreach programs, and awareness campaigns to educate communities about holistic nutrition practices. 
• Promoting Exclusive Breastfeeding and Complementary Feeding: Spreading awareness about the benefits of early nutrition practices to ensure optimal child development. 
• Empowering Citizens through the Poshan Tracker: Encouraging the use of the Poshan Tracker among beneficiaries to actively monitor and improve nutrition in their communities. 

Implementation and Activities:

The Ministry of Women and Child Development is collaborating with various other ministries, including Rural Development, Health & Family Welfare, Education, Jal Shakti, and Panchayati Raj, to ensure the effective execution of Poshan Pakhwada. Activities planned during this fortnight include health check-ups at Anganwadi centers, nutrition camps, awareness drives on balanced diets and hydration, and the promotion of local, nutritious foods. Communities are also encouraged to register on the Poshan Tracker app to facilitate better access to nutrition services.

Significance

Poshan Pakhwada focuses on both malnutrition and obesity, targeting vulnerable groups including children, pregnant and lactating women. By combining traditional wisdom and technology, it aims to build a healthier, more nourished India