The 3rd Lavender Festival concluded on June 2, 2025, in Bhaderwah, Jammu and Kashmir. Organized under the CSIR-Aroma Mission by CSIR-IIIM, the event celebrated the success of lavender cultivation in boosting rural economy and entrepreneurship.

Key Highlights:

• Union Minister Dr. Jitendra Singh inaugurated the festival and praised lavender’s role in giving Bhaderwah a national identity.
• The event included field visits, live distillation demos, and interactions between farmers and industry leaders.
• Success stories of startups and progressive farmers were showcased through technical sessions.
• A Buyer-Seller Meet facilitated direct market linkages for lavender producers.
• Cultural performances marked the conclusion of the event, highlighting Bhaderwah’s transformation into India’s lavender capital.