Leading French cosmetic maker L'Oreal Paris on Tuesday ( 3 September ) roped in Bollywood actress Alia Bhatt as its new global brand ambassador.
With this, Bhatt joins the brand's diverse roster of L'Oreal brand ambassadors like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.
She will star in the French beauty brand's campaigns, starting in September 2024, said a L'Oreal statement.
Bhatt embodies the core values of L'Oreal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women all over the world, it said.