Explanation:

The state government is looking to spread operations of its Cooperative Milk Producers Federation- Milkfed to other states in the country as well as in the overseas markets.

To strengthen the state’s cooperative sector, Punjab Chief Minister Bhagwant Mann has directed the state milk cooperative — Milkfed — to set up state-of-the-art procurement infrastructure in villages for collecting and supplying best quality milk.

The chief minister envisioned that Milkfed will usher the brand ‘Verka’ to new horizons, where the major objective shall be the inclusive growth of all. Milkfed has been directed to ensure that it covers all the potential villages falling in Punjab and procure the maximum quantity of raw milk from there, ensuring regular and sustained income for the people indulged in the sector.

It is important to note here that Milkfed is a leading state cooperative and has a perceptible presence in the domestic market as Verka is a household name in the region.  Verka products like Ghee, Milk, Butter, Lassi, Kheer, Curd, Ice-Cream, Sweets, and others have already created a niche for themselves in the nationwide market which could further be widened with concerted efforts.

 

Punjab State Cooperative Milk Producers Federation Limited  (Milkfed):

The Punjab State Cooperative Milk Producers Federation Limited popularly known as MILKFED Punjab, came into existence in 1973 with a twin objective. One, to carry activities for promoting production, procurement and processing of milk for the economic development of milk producers by providing remunerative milk market to them at their door step. Two, to provide quality milk and milk products to consumers at reasonable rates.

The setup of the organization is a three tier system, Milk Producers Cooperative Societies at the village level, Milk Unions at District Level and Milk Federation as an Apex Body at State level.