In order to promote indigenous & Geographical Identification (GI) tagged products, first consignment of GI tagged sweet dish Mihidana from West Bengal was exported to Bahrain.

Highlights:

=> GI tagged Mihidana was sourced from Bardhaman, West Bengal.

=> Consignment of the sweet dish Mihidana was exported by APEDA registered M/S DM Enterprises, Kolkata.

=> It was imported by Aljazira Group, Bahrain.

=> It is being displayed and provided for tasting purpose to the consumers at Aljazira super stores in Bahrain.

=> More consignments would be exported to Bahrain during Diwali festival.

Export of Jaynagarer Moa to Bahrain:

To commemorate the historical legacy of century old sweet delicacy and GI certified Jaynagarer Moa, India post released a specially designed envelope in collaboration with APEDA. The Jaynagarer Moa is prepared from popped-rice ball & fresh date-palm jaggery in the Jaynagar city of West Bengal. A consignment of Jaynagar Moa was exported to Bahrain in January 2021 from Kolkata.

About GI Tag:

GI tag denotes specific geographical origin and possess qualities or a reputation that are specific to that origin. GI is a form of intellectual property right (IPR) and is different from other forms of IPR on the fact that, it denotes the exclusivity of the community in a defined geography, rather than to an individual.

What goods can be GI tagged?

GI tag can be issued for agricultural, natural or manufactured goods with unique quality, reputation or characteristics, unique to its geographical origin. For example, Basmati Rice, Darjeeling tea, Kanchipuram Silk, Mysore Silk, Nagaland chilli products, Hyderabadi haleem, etc are sold with the GI tag and these products have premium pricing.