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The first-ever Monsoon Festival at the world famous hill station Patnitop concluded with enthralling cultural and musical performances by popular artists and singers from within and outside Jammu and Kashmir. The second day was marked by soulful sufi performance by Ali Brothers and foot tapping Punjabi performance by Armaan Bedil. The folk art giants of Jammu region including renowned Romalo Ram and Party, Ram Ditta and Party, Kud Dance Pancheri Party, Deepak, Vishakha and Divya Bharti were amongst the main attractions .
Organised by Patnitop Development Authority, Directorate of Tourism Jammu, District Administrations Udhampur and Ramban, the festival as part of Azadi Ka Amrut Mahotsav, exposed tourists to traditional culture, music, cuisines, handicrafts, handlooms, fun games, besides performances by Celebrity Artists from outside J&K at a single venue.
It also provided a significant boom to the footfall at Patnitop, so much so that, the hotels were found fully packed and which helped creating revenue generation, and employment opportunities for other other tourism stakeholders. Divisional Commissioner Jammu congratulated PDA & Directorate Tourism for the successful initiative, as it clocked approximately 6000 tourist footfall. Director Tourism, Jammu said the festival will encourage tourism in the region and promote attractions in the Patnitop circuit.
The festival is aimed at promoting tourism of different kinds (leisure, adventure, religious etc) in and around Patnitop, such as Sudh Mahadev, Shankhpal, Gouri Kund, Nag Temple, Shivgali, Mantalai. Adventure activities like Gandola at Skyview Empyrean, Zipline at Patnitop and Sanasar, trekking at picturesque routes and so on found in this circuit have enormous tourism potential which required to be explored and harvested. Government schemes like Fit India, Swachh Bharat, PDA’s initiative Green Patnitop, Clean Patnitop were emphasized during the festival.
By: Atul Dhimann ProfileResourcesReport error
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