Why in news:

• The Rajasthan Tourism Department has recently joined hands with Incredible India, the Centre’s official tourism handle, to promote tourism in the state.
• This is a one-of-a-kind collaboration that seeks to promote a state on a large scale and reach out to maximum people.
• The collaboration will emphasise domestic tourism and align it to various aspects of Rajasthan.
• Recently, Incredible India uploaded the first collaborative post that highlighted Rajasthan’s scenic destinations, including the monsoon destinations in south Rajasthan such as Banswara, Udaipur, and Mount Abu
• The next collaborative posts will offer details of lesser-known destinations, Rajasthani cuisine, dance forms, and spiritual journeys/circuit.
• In addition to these, the collaboration will also focus on culture.
• According to an official statement by Directorate Tourism, the department is looking forward to more initiatives, apart from such collaborations, to promote the state’s tourism industry.
  
   

Other recent initiatives:

• The state government has already taken various steps to promote tourism in Rajasthan, especially after the outbreak of Covid-19 crippled the sector.
• Recently, Rajasthan Tourism has also tied up with UNESCO to unleash the potential of the state’s cultural heritage.
• It is setting up 10 cultural tourism hubs in western Rajasthan’s Barmer, Jaisalmer, Bikaner, and Jodhpur districts using the ‘Art of Life’ methodology.
• The state government is attempting to realign Rajasthan’s tourism industry following the second Covid-19 wave with the helicopter service.
• The tourism department has also tied up with Skyline Services for special helicopter services.
• In the first phase, the rides will function on the Kumbhalgarh and Nathdwara route.
• Depending on its success, the government will look to launch similar services between Udaipur and Rajsamand.
• The recreational transport facility will offer tourists a novel experience while travelling from Kumbhalgarh and Nathdwara.
• This will add a new dimension and experience to the concerned regions as the entire distance will be covered in 10 minutes.
• Other major destinations under the new scheme of things will be Kumbhalgarh’s Kumbha Mahal Heritage Resort and Shiva temple in Nathdwara.