Why in news:

• Recently, Jammu and Kashmir government launched a scheme "Hausla" for women entrepreneurs of the Union Territory.
• The scheme aims at promoting the potential of women entrepreneurs and enabling a wider reach of their products and services.

Key Points:

• The scheme has been launched by Jammu and Kashmir Trade Promotion Organization (JKTPO)
• The main objective of the scheme is to build a comprehensive programme for women entrepreneurs of the region which can serve as a guide for achieving success in their business.
• The scheme is aimed at providing training and mentorship to the women entrepreneurs in addition to provision of marketing avenues for their products.
• The HAUSLA scheme shall also be disseminating knowledge about promotion policies of the government for women entrepreneurs.
• It will also provide access to enterprise education and training with focus on business development.
• Another major endeavour of the scheme will include creating linkages between women enterprise networks, associations, business premises and online marketplaces.
• In essence, the programme will not just be focused on providing training and mentorship to women entrepreneurs, but a holistic ecosystem will be created for the growth of their businesses, credit support, and e-commerce support.
• Tie-up with e-commerce website and signing of an MoU thereof, is also envisaged under the scheme.
• The programme has been made in a very scientific way, creating a channel for educated women to explore their potential and subsequently channelize their business acumen
• This will go a long way in helping them overcome multiple challenges related to finances, legal and societal biases by focusing on their innate potential and abilities.
  
  
   

Jammu and Kashmir Trade Promotion Organization (JKTPO)

• Jammu and Kashmir Trade Promotion Organization  is  state government Undertaking.
• It has been incorporated as a Joint Venture of government of Jammu and Kashmir, Indian Trade Promotion Organization (ITPO), Export Promotion Council for Handicrafts (EPCH) and Carpet Export Promotion Council (CEPC), Government of India Undertaking under the Companies Act.
  
   
• Aims & objectives:
   
• To promote, organize, manage and participate in handicrafts/handlooms/industrial trade, other fairs and exhibitions in India and abroad and to take, all measures for promoting Indian Industry, especially in the Union Territory of Jammu & Kashmir and enhance its global competitiveness.
• To build, support, maintain, increase and promote trade related activities and infrastructure along with activities like e commerce trade in Jammu and Kashmir.
• To organize trade fairs and exhibitions and invite wider participation in export promotion activities like:
• Buyers Sellers meet
• Contact Promotion Programs
• India promotions with Departmental Stores
• Product Specific Promotions
• Product Development Adaption
• Undertake market studies, Research work to determine market potential
• Export Promotion measures to tap export opportunities

• One to one interaction between the companies, distributors, dealers for business opportunities, networking, joint ventures, strategic alliances, technology transfer, vendor developments and sales promotion.
• To organize and undertake trade in commodities connected with or relating to the fairs and exhibitions in India and abroad and to undertake the purchase, storing and transport of such commodities in India or anywhere else in the world.
• To undertake promotion of exports and to explore new market for traditional items of export and develop exports of new items with a view to maintaining, diversifying and expanding the export trade.
• To develop, manage and run infrastructure projects of Government of India, Government of J&K and concerning institutions related to trade, export, e commerce etc.
• To serve as a reference point in of Jammu and Kashmir for Indian Industry and the International Business Community.