Hena is planning to set up a small manufacturing unit for manufacturing eco friendly packaging mater...........

Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.

Zero level channel

One level channel

Two level channel

Three level channel

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Explanation:

- Zero Level Channel: Also known as direct selling, this involves the manufacturer selling products directly to consumers. There are no intermediaries involved.

- One Level Channel: This channel includes one intermediary, typically a retailer. The products move from the manufacturer to the retailer, and finally to the consumer.

- Two Level Channel: This is a more conventional route involving two intermediaries—wholesalers and retailers. Products move from manufacturer to wholesaler, then to retailer, and finally to the consumer.

- Three Level Channel: This involves three intermediaries, adding agents or brokers in between. Products move from the manufacturer to the agent, then to wholesalers, retailers, and finally to consumers.

Hena's choice of using wholesalers and retailers indicates the use of a two level channel.