Srijan Limited sells its products through the company approved retailers Identify the channel of dis...........

Srijan Limited sells its products through the company approved retailers. Identify the channel of distribution being adopted by the company.

Zero level channel

One level channel

Two level channel

Three level channel

- Zero Level Channel:

- Direct distribution method.

- Producer sells directly to consumers.

- No intermediaries involved.

- One Level Channel:

- Involves a single intermediary.

- Producer sells to a retailer, who then sells to the consumer.

- Often used when producers want to reach a wider audience easily.

- Two Level Channel:

- Features two intermediaries.

- Producer sells to a wholesaler, wholesaler sells to a retailer, and retailer sells to consumers.

- Three Level Channel:

- Involves three intermediaries.

- Similar to two-level, but includes agents or brokers who help facilitate sales to wholesalers.

- Correct Answer: One Level Channel

- Srijan Limited sells to company-approved retailers who then sell to consumers.

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