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While reading the label of a pack of aluminium foil, Reshma discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.
Physical distribution
Standardisation and grading
Transportation
Warehousing
- Physical distribution: This involves the activities required to move the product from the manufacturer to the consumer. It encompasses all distribution-related steps.
- Standardization and grading: This refers to ensuring products meet specific standards and sorting them based on quality. It doesn’t directly affect the geographical availability of products.
- Transportation: This is the movement of goods from one location to another. It is critical for making products available in various places, allowing goods from Hyderabad to reach other states.
- Warehousing: This involves storing goods in warehouses. It is essential for managing inventory but not directly responsible for moving products across locations.
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