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Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines.
Packaging and labelling
Branding
Pricing
Promotion
Here’s what’s going on:
- The company is offering a flat 15% discount on all products. That’s making a change to the price tag, not running an ad or holding a contest.
- *Packaging and labeling* are about how the product looks and what information is on the box or wrapper—nothing to do with changing the price.
- *Branding* deals with the product’s name, logo, and what feelings or ideas people associate with it. Again, not about prices or discounts.
- *Pricing* is about setting the price of a product—including discounts, mark-ups, and other adjustments.
- *Promotion* covers advertising, publicity, and sales tactics meant to create excitement and demand, like “Buy one, get one free!” or “Limited-time offer!” But a flat discount without anything extra is a pricing move.
The correct answer is Option:3, Pricing.
By: santosh ProfileResourcesReport error
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