Keeping in view the recent trends of sales regression Sona Limited has decided to offer a flat 15 di...........

Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines.

Packaging and labelling

Branding

Pricing

Promotion

छोटे Courses बड़े Results

Master

Prepare through Micro-courses

Try Now

Explanation:

Here’s what’s going on:

- The company is offering a flat 15% discount on all products. That’s making a change to the price tag, not running an ad or holding a contest.

- *Packaging and labeling* are about how the product looks and what information is on the box or wrapper—nothing to do with changing the price.

- *Branding* deals with the product’s name, logo, and what feelings or ideas people associate with it. Again, not about prices or discounts.

- *Pricing* is about setting the price of a product—including discounts, mark-ups, and other adjustments.

- *Promotion* covers advertising, publicity, and sales tactics meant to create excitement and demand, like “Buy one, get one free!” or “Limited-time offer!” But a flat discount without anything extra is a pricing move.

The correct answer is Option:3, Pricing.