Ecofriend Limited has decided to launch solar jackets which will have an inbuilt solar charger as we...........

Ecofriend Limited has decided to launch solar jackets, which will have an inbuilt solar charger as well. In order to make its product competitive, the company has decided to offer it for sale within the range of ^1500 to ^4000. Identify the related function of marketing being mentioned in the given case.

Packaging and labelling

Branding

Pricing

Promotion

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Explanation:

- Pricing: This function involves setting a price for a product to make it competitive and appealing to the target market. It considers production cost, market demand, and competition. Ecofriend Limited's decision to sell solar jackets within a specific price range is an example of pricing. Answer: Pricing

- Packaging and Labelling: This function deals with designing and producing the container or wrapper for a product. It also involves adding labels that provide information to the consumer. This does not relate to the given scenario.

- Branding: This involves creating a unique name, symbol, or design to identify and differentiate a product from others in the market. It helps in building product recognition and customer loyalty.

- Promotion: This involves activities to inform, persuade, and remind consumers about a product to generate sales. It includes advertising, sales promotions, and public relations, which are not mentioned in the case.