Ranjan rsquo s business is being adversely affected due to the delay in delivery on account of poor ...........

Ranjan’s business is being adversely affected due to the delay in delivery on account of poor weather conditions. Identify the marketing function which will be helpful to him in this regard.

Physical distribution

Standardisation and grading

Transportation

Warehousing

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Explanation:

- The marketing function that helps overcome delays due to poor weather is concerned with moving goods from one place to another.

- Option 1: Physical distribution involves the whole process of delivering goods, including storage, handling, transportation, etc.

- Option 2: Standardisation and grading is about ensuring product uniformity and quality, not about delivery.

- Option 3: Transportation ?? is directly involved in the movement of goods from seller to buyer. Improving transportation solutions can help overcome weather-related delays.

- Option 4: Warehousing is mainly about storage. While important, it does not directly solve the delivery delays caused by weather.

Correct Answer: Option 3: Transportation