Explanation:

- Product Concept: Focuses on building the best product, with an emphasis on quality and innovation. It assumes that customers will naturally choose such products.

- Typically applies to companies where product improvements drive preference.

- Selling Concept: Prioritizes aggressive promotion and sales efforts to push a product towards customers.

- Frequently used for products that consumers wouldn’t usually buy, like fire extinguishers.

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- Marketing Concept: Concentrates on identifying and meeting customer needs better than competitors.

- Aims for long-term customer satisfaction over short-term sales.

- Societal Marketing Concept: Considers not only customer needs but also societal well-being.

- Balances company profits, customer feedback, and societal good.

The scenario at Sujhav Limited reflects the Selling Concept because of its strong promotional focus to generate demand.