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Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don’t buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case,
Product concept
Selling concept
Marketing concept
Societal marketing concept
- Product Concept: Focuses on building the best product, with an emphasis on quality and innovation. It assumes that customers will naturally choose such products.
- Typically applies to companies where product improvements drive preference.
- Selling Concept: Prioritizes aggressive promotion and sales efforts to push a product towards customers.
- Frequently used for products that consumers wouldn’t usually buy, like fire extinguishers.
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- Marketing Concept: Concentrates on identifying and meeting customer needs better than competitors.
- Aims for long-term customer satisfaction over short-term sales.
- Societal Marketing Concept: Considers not only customer needs but also societal well-being.
- Balances company profits, customer feedback, and societal good.
The scenario at Sujhav Limited reflects the Selling Concept because of its strong promotional focus to generate demand.
By: santosh ProfileResourcesReport error
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