Good Health Limited has decided to launch a new range of water bottles with in built water purifier ...........

Good Health Limited has decided to launch a new range of water bottles with in-built water purifier. Instead of marketing the product by is generic name, the company has decided to call it Turifiere’. Identify the type of marketing function being described in the given lines.

Packaging and labelling

Branding

Pricing

Promotion

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Explanation:

- Packaging and labelling involves designing and producing the container or wrapper for a product. It also includes providing necessary information on the label to attract or inform the consumer.

- Branding is the process of creating a unique name, term, or design that identifies and differentiates a product from others in the market. It helps in building a distinct identity.

- Pricing is the function of determining what a company will receive in exchange for its products. It's a critical element in the marketing mix that influences consumers' buying decisions.

- Promotion involves all the strategies aimed at informing and persuading potential consumers about the product. It encompasses advertising, sales promotion, public relations, and more.

Correct Answer: Branding