In order to promote the habit of health and hygiene among weaker sections of the society Abhyas Limi...........

In order to promote the habit of health and hygiene among weaker sections of the society, Abhyas Limited has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.

Product concept

Production concept

Marketing concept

Societal marketing concept

छोटे Courses बड़े Results

Master

Prepare through Micro-courses

Try Now

Explanation:

- The question describes a company launching low-cost hand wash for weaker sections to promote health and hygiene.

- Product Concept: Focuses on product quality and features, assuming customers prefer well-made products.

- Production Concept: Prioritizes mass production and low cost, often to make goods more affordable and accessible.

- Marketing Concept: Focuses on identifying and meeting customer needs better than competitors.

- Societal Marketing Concept: Tries to deliver value to customers while also considering society's welfare and long-term benefits.

- Correct Answer:

- Societal marketing concept – because Abhyas Limited is not only providing a product at low cost but is also aiming to improve societal health and hygiene, showing concern for society’s well-being.