Agile Limited has launched a new range of air conditioners in order to add value to the usability of...........

Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.

Product concept

Production concept

Marketing concept

Societal marketing concept

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Explanation:

- Product Concept: Focus on product quality, features, and performance. The belief is that a good product will naturally attract consumers.

- Production Concept: Prioritizes high production efficiency and wide distribution. It assumes customers will favor available and affordable products.

- Marketing Concept: Emphasizes understanding and meeting customer needs better than competitors. It involves market research and customer-focused strategies.

- Societal Marketing Concept: Balances company profits, customer desires, and societal interests. It also considers the welfare of society in marketing efforts.

Given Agile Limited's focus on adding features like an inbuilt air purifier and attractive colors, this aligns with the Product Concept. It highlights product improvements to enhance usability.

Correct Answer: Product concept