Karam Limited is offering a travel package for 15 destinations worldwide with a free insurance on th...........

Karam Limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines.

Needs and wants

Creating a market offering

Customer value

Exchange mechanism

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Explanation:

- The statement talks about a travel package with 15 destinations and free insurance during December 2019.

- Option 1: Needs and wants

This relates to understanding what customers require and desire.

- Option 2: Creating a market offering

This is about designing and providing a specific combination of products and services to satisfy needs and wants. The package (destinations + insurance) fits this best.

- Option 3: Customer value

This refers to the benefit a customer gets versus what they pay. Free insurance adds value, but the focus here is on the whole package offered.

- Option 4: Exchange mechanism

This is the act of buyer and seller trading something of value.

Option 2: Creating a market offering is the correct answer.