In order to promote the sales of the company Mukund Limited has decided to offer consumer durable pr...........

In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.

Controllable factor

Non-controllable factor

Environmental factor

None of the above

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Explanation:

- Controllable factor (Option 1): These are internal elements that a company can manage and manipulate to influence its operations and performance. Examples include pricing strategy, product quality, and promotional offers.

- This is the correct answer.

- Non-controllable factor (Option 2): These are external forces that a company cannot control but must adapt to. Examples include regulatory changes, economic conditions, and competition.

- Environmental factor (Option 3): These are broader factors in the company's external environment that can affect its strategy, such as social trends, technological advances, and environmental regulations.

- None of the above (Option 4): This would imply that none of the provided options adequately describe the scenario.