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In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Controllable factor
Non-controllable factor
Environmental factor
None of the above
- Controllable factor (Option 1): These are internal elements that a company can manage and manipulate to influence its operations and performance. Examples include pricing strategy, product quality, and promotional offers.
- This is the correct answer.
- Non-controllable factor (Option 2): These are external forces that a company cannot control but must adapt to. Examples include regulatory changes, economic conditions, and competition.
- Environmental factor (Option 3): These are broader factors in the company's external environment that can affect its strategy, such as social trends, technological advances, and environmental regulations.
- None of the above (Option 4): This would imply that none of the provided options adequately describe the scenario.
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