According to a survey of 250 consumer packaged goods (CPG) companies by a reputed firm, 75% of brand owners say they’re going to spend significantly more on packaging as it is critical to their brand’s success. Identify the type of plan being described in the above lines.
Programme
Incorrect AnswerExplanation:
- The statement describes a decision by brand owners to invest more in packaging, reflecting a proactive plan for enhancing brand success.
- Strategy (Option 3): A strategy is a high-level plan designed to achieve one or more long-term goals. It involves making decisions and allocating resources to improve competitive positioning.
- Rule (Option 1): Rules tend to be specific regulations or directives that guide behavior in certain situations.
- Programme (Option 2): A programme typically consists of a series of coordinated projects or activities aimed at achieving specific outcomes.
- Method (Option 4): A method refers to a systematic or established way of doing something.
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By: santosh