According to a survey, these days the young children have more power in purchasing decisions than ever before. The parents seek their kids’ opinions about all kinds of once-adult decisions, including where to go for dinner, what kind of car to buy, even what to wear,”. Therefore, the retailers are adapting to this by enhancing their kids’ sections. If the children want to shop in the store for their clothes, then there’s a greater chance the parent will also see something they want to buy as well. Identify the type of plan being described in the above lines.
Programme
Incorrect AnswerExplanation:
- The passage describes how retailers are adapting to changes in purchasing behavior by enhancing their kids' sections.
- Option 1: Programme
- Usually refers to a set of related projects or activities managed in a coordinated manner to achieve specific objectives.
- Not directly related to long-term goals like influencing purchasing behavior through store layout or targeting.
- Option 2: Method
- Typically a way or technique of doing something.
- This doesn't align with the broader goal of influencing purchasing decisions.
- Option 3: Strategy
- ?? Correct Answer
- Involves a long-term plan designed to achieve a particular goal or set of goals.
- Retailers are using strategy by appealing to children, understanding it will influence parents' purchasing decisions.
- Option 4: Rule
- Often a prescribed guide for conduct or action; doesn't encompass the flexible planning needed in business adjustments.
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By: santosh