Packaging is said to have the unique capacity to make products stand out in a crowded marketplace Th...........

Packaging is said to have the unique capacity to make products stand out in a crowded marketplace. Therefore, convenience of the consumer is at the top of mind of the marketers as they are focussing on developing packaging that’s easier to open, to protect against breakage, maintain freshness during delivery and keep a consistent look and feel across multiple channels. Identify the type of plan being described in the above lines.

Programme

Method

Strategy

Rule

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Explanation:

- Programme: A detailed plan of activities or events aimed at achieving a specific goal or series of outcomes. It often involves a sequence of actions or events over time.

- Method: A particular procedure or technique used to accomplish a task. It’s more about the specific ways or techniques used to carry out tasks.

- Strategy: A comprehensive plan designed to achieve a long-term objective. It often involves considering various factors and making high-level decisions to ensure success in a competitive environment.

- Rule: A prescribed guide for conduct or action which must be followed. It is typically strict and ensures compliance.

The lines you provided focus on creating distinctive and consumer-friendly packaging to achieve a broader business goal, which aligns with strategic planning.

Answer: Strategy