MARKETING

Business Studies (CUET)

Title

45:30

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Indian Economy - Understanding the basics of Indian economic system

Which element of the Marketing Mix refers to activities that make a firm's product available to the target customers?

This questions was previously asked in

CUET BUSINESS STUDIES Previous Year Paper (2023)

Promotion

Place

Price

Product

The Marketing Mix (4Ps) consists of the following elements:

Product – What the company offers to customers (goods or services).
Price – The amount customers pay for the product.
Promotion – Activities to communicate and promote the product.
Place – Refers to making the product available to customers at the right location. It includes distribution channels, logistics, and retail availability.

The question asks about activities that make a firm's product available to customers.
This relates to distribution and accessibility, which is covered under "Place" in the Marketing Mix.

Thus, the correct answer is Option 2 (Place).