Select the correct sequence for Hierarchy of effects model related to marketing communication n...........

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Select the correct sequence for Hierarchy-of-effects model related to marketing communication : (2 marks)

Awareness→ Knowledge → Liking → Preference→ Conviction → Purchase

Knowledge → Awareness → Liking → Conviction → Preference → Purchase

Awareness → Liking → Knowledge → Conviction → Preference → Purchase

Liking → Awareness → Knowledge → Preference → Conviction → Purchase

Awareness→ Knowledge → Liking → Preference→ Conviction → Purchase

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