The vertical marketing system in which different stages of production and distribution coordinates t...........

Principles of Marketing Management Basic Concepts

The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as

full time VMS

contractual VMS

administered VMS

corporate VMS

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Explanation:

A co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties.
Example- HLL, GE or P&G can obtain strong cooperation from resellers regarding displays, shelf space, promotions and price policies. one member of the distribution channel owns the other members but each continues to perform a separate task.