Gujarat will host the 69th edition of Filmfare Awards in 2024, with the state government's Tourism Corporation signing an MoU with entertainment and lifestyle content company Worldwide Media to host the event and promote the state as a film destination.

• A Memorandum of Understanding (MoU) to this effect was signed by Tourism Corporation of Gujarat Ltd (TCGL) MD Saurabh Parghi on behalf of the state government and Deepak Lamba, CEO on behalf of Worldwide Media (WWM) in the presence of Gujarat Chief Minister Bhupendra Patel at Gandhinagar.
• Hosting this Filmfare Award 2024 will become another landmark for the state seeking to project itself as a prominent film destination.
• The chief minister added that artists and filmmakers of Gujarat will get an opportunity to interact and exchange ideas with professionals of the Indian film industry and learn about new trends, technology and techniques in film production.