Maharashtra's Pink E-Rickshaw Scheme: Empowering Women Through Sustainable Mobility

23-Apr-25

The Government of Maharashtra has launched the Pink E-Rickshaw Scheme, a transformative initiative aimed at empowering women by providing them with eco-friendly electric rickshaws.

Spearheaded by Deputy Chief Minister Ajit Pawar, the scheme seeks to promote women's self-reliance and sustainable urban transport across the state.

The scheme initially began in Pune and is now being expanded to 17 cities across the state, including Nagpur, Nashik, Kolhapur, and Solapur.
It primarily targets women aged between 20 and 50 years, especially widows, divorcees, and those from economically weaker sections.
With a goal of distributing 10,000 pink e-rickshaws, the scheme not only enhances women's mobility and earning potential but also supports the adoption of eco-friendly transportation solutions in Maharashtra.
Beneficiaries receive a Rs. 25,000 subsidy from the Central Government and Rs.75,000 from the State Government per e-rickshaw. ?Women contribute 10% as a down payment, with 70% financed through low-interest bank loans. ?