On January 20, 2025, the Life Insurance Corporation of India (LIC) achieved a historic milestone by selling 588,107 life insurance policies within 24 hours, setting a new Guinness World Record. This remarkable feat underscores LIC's extensive reach and the dedication of its vast agent network.

Key Highlights:

Record-Breaking Achievement: LIC sold 588,107 life insurance policies across India on January 20, 2025, marking the highest number of policies sold by any insurer in a single day. 

Massive Agent Participation: A total of 452,839 LIC agents participated in this nationwide effort, showcasing the organization's unparalleled distribution strength. 

'Mad Million Day' Initiative: The record-setting event was part of LIC's "Mad Million Day" campaign, spearheaded by MD and CEO Siddhartha Mohanty, encouraging each agent to complete at least one policy on that day. 

Global Recognition: Guinness World Records officially recognized LIC's accomplishment, highlighting the organization's commitment to providing financial protection to millions. 

Impact on the Insurance Industry: This achievement sets a new benchmark in the insurance sector, reflecting LIC's role in advancing financial inclusion and reinforcing its position as a leader in the global insurance landscape.