International Cricket Council (ICC) has released its first ad campaign for the 2023 edition of its annual Men's Cricket World Cup. The two minute long ad film comes 76 days before the World Cup. It has been able to generate quite the buzz on the internet.

• ICC's 'It Takes One Day' campaign film features Shah Rukh Khan. Khan is joined by a host of international cricket royalty also featuring in the ad film. 
• These include Indian women's team player Jemimah Rodrigues, former English cricketer Eoin Morgan, former ace South African fielder Johnty Rhodes, and former Sri Lankan spin bowler Muttiah Muralitharan, among others.
• The film was produced in partnership with the ICC’s global broadcast partner, Disney Star. The campaign was unveiled in an event organised by Meta, ICC's digital content licensee. 
• The event was attended by 85 content creators, who posted content around the campaign on their social media handles. 
• The promo went viral on various social media platforms. ICC posted the film on its twitter handle where it was viewed by 3.2 million times in 10 hours. Similar viewership numbers and engagement were witnessed on other platforms as well.