The Government of India has launched the Ayush Nivesh Saarthi portal—an investor-centric digital gateway consolidating policy frameworks, incentives, and project information—to boost 100% FDI and position India as a global leader in traditional medicine, Ayurveda, and wellness.

Key Highlights:

One-Stop Investment Gateway:
Designed in partnership with Invest India, the portal offers a unified interface for domestic and international investors, integrating real-time facilitation tools, policy details, incentive schemes, and investment-ready projects 

High-Level Inauguration:
Launched on May 29, 2025, at the Ayush Stakeholder & Industry Interaction Meet in New Delhi, by Commerce & Industry Minister Piyush Goyal and Ayush Minister Prataprao Jadhav, along with senior officials 

100% FDI via Automatic Route:
The portal underscores the sector's openness, as 100% FDI is allowed under the automatic route in Ayush, signaling strong government support 

Sector Growth & Economic Reach:
Ayush recorded a 17% annual growth from 2014–2020, contributing to the USD 13 billion medical value travel sector. This initiative aims to further empower entrepreneurs and enhance India’s wellness diplomacy 

A Global Holistic Healthcare Hub:
The platform builds on India’s natural wealth—over 8,000 medicinal plant species—and promotes holistic healthcare rooted in ancient traditions backed by modern infrastructure