World Alzheimer's Day, takes place every Sept. 21, is a global effort to raise awareness and challenge the stigma around Alzheimer's disease and other dementia.

• It serves as a day of global awareness and education, encouraging people to learn more about the challenges faced by individuals living with Alzheimer's, their families, and caregivers.
• Theme of the day - The theme for World Alzheimer's Day 2024 is "Time to act on dementia, Time to act on Alzheimer's." 
• World Alzheimer's Day was first launched in 1994 by Alzheimer's Disease International (ADI) to mark the 10th anniversary of the organisation.

What is Alzheimer ?

Alzheimer's disease causes the brain to shrink and brain cells to eventually die. Alzheimer's disease is the most common cause of dementia — a gradual decline in memory, thinking, behavior and social skills. These changes affect a person's ability to function.