Context: India Post Payments Bank(IPPB) has conducted India’s First Floating Financial Literacy Camp with an initiative called ‘Niveshak Didi’.

• IPPB initiated Financial Inclusion journey to resurgent rural India where reach and communication always remained a barrier.

What is Niveshak Didi?

• Launched by: India Post Payments Bank(IPPB) in collaboration with Investor Education and Protection Fund Authority(IEPFA) under the aegis of the Ministry of Corporate Affairs(MCA).

• Aim: To promote Financial Literacy “By the women, for the women” concept. 

• The initiative is based on the ideology of women for women as rural area women feel more comfortable to share their queries with a female itself. 

• As part of the initiative, IPPB conducted India’s First Floating Financial Literacy Camp among the local residents around the world-famous Dal Lake of Srinagar, J&K.