Context: Ministry of Petroleum and Natural Gas launched a month-long fuel conservation campaign of the PCRA, ‘SAKSHAM’ aimed at reducing fuel consumption in India. 

• The campaign aims at highlighting the adverse health and environmental impacts of increasing carbon footprints and convince consumers to switch to cleaner fuels.

About

• SAKSHAM stands for Sanrakshan Kshamata Mahotsav.
• ‘Saksham’ is an annual people-centric mega campaign of Petroleum Conservation Research Association (PCRA).
• It is a flagship public awareness campaign to spread the message of Fuel Conservation and Energy Efficiency.
• Aim: reducing fuel consumption in India

Key Objectives

• Help in building a cleaner and greener India and also reduce its reliance on crude oil imports.
• Highlight the adverse health and environmental impacts of increasing carbon footprints.